Facebook offers a variety of ways to advertise and promote your brand for free, such as creating a business page, posting engaging content, using Facebook groups, collaborating with influencers, using Facebook Live, utilizing Facebook events, encouraging user-generated content, and creating a Facebook group for your brand. By implementing these methods, you can increase visibility, engagement, and loyalty for your brand.

Advertising on Facebook typically involves paid campaigns, but there are also ways to promote your brand for free through organic or non-paid methods. 

Here are some strategies to promote your brand on Facebook without spending money on ads:

Create a Facebook Page

Create a Facebook Business Page for your brand, and ensure that it is optimized with a professional profile picture, cover photo, and description. You can also add links to your website, social media accounts, and other relevant information.

Post Regularly

Share regular posts on your Facebook Page with engaging and relevant content, such as updates, news, stories, events, and behind-the-scenes glimpses of your brand. Consistent posting can help you build a following and increase brand awareness.

Engage with Your Audience

Respond to comments, messages, and reviews on your Facebook Page in a timely and professional manner. Engaging with your audience can help build relationships, establish trust, and foster positive brand perception.

Share User-Generated Content

Encourage your followers and customers to create and share content related to your brand, such as reviews, testimonials, user-generated images or videos, and tag your brand in their posts. This can help amplify your brand reach and credibility.

Collaborate with Influencers

Identify relevant influencers or brand advocates in your industry or niche, and collaborate with them to promote your brand on Facebook. This could involve co-creating content, running contests or giveaways, or hosting live events with influencers to increase brand exposure.

Join and Participate in Groups

Join Facebook Groups related to your niche or industry and actively participate in discussions, provide valuable insights, and share your expertise. This can help you establish yourself as a thought leader and build brand authority.

Use Facebook Live

Utilize Facebook Live to broadcast live videos, webinars, product demos, or QA sessions to engage with your audience in real-time and provide valuable content.

Cross-Promote on Other Channels

Promote your Facebook Page and brand on other marketing channels, such as your website, email newsletters, other social media platforms, and offline marketing materials.

Building a strong organic presence on Facebook takes time and effort, and results may vary. It's important to create valuable and engaging content, interact with your audience, and consistently execute your social media strategy to promote your brand effectively without spending money on ads.